Web Business Engineering > Overview

From a business perspective, the Web is a technology in search of a business need instead of a technology serving a business need. There are millions of businesses with Web sites distributed across the world. But the huge number of existing sites does not mean that businesses have discovered how to effectively use the Web. Indeed, many of the high-profile Web pioneers, touted as leading the Web revolution, have either losing money or are shutting down rapidly. And the trend is still continuing.

The large number of current Web sites merely indicates the ease with which information can be put online. But there is an important difference between creating a Web site and creating a business Web site.

A Web site exchanges information, whereas a business Web site exchanges value - that is it generates significant revenues or drastically cuts costs in a business.

Web Business Engineering provides us with a systematic method of creating a high-value business website since it combines business concepts with engineering strength and analysis techniques to form a methodology to create business Web sites.